It Sounds Interesting now that Tom Webster has announced he is joining Sounds Profitable.
May 12, 2022
James Cridland & Sam Sethi
Buzzsprout - last week, 3,437 people started a podcast with Buzzsprout
Squadcast - Create high-quality audio and video content just using your browser and using Dolby Enhanced Audio Mastering, they’ll sound better than ever.
Show Notes & Links
Tom Webster has announced he is to join Sounds Profitable as Partner.
Writing in Sounds Profitable, he outlines the future for Sounds Profitable - to share content, research, run events and advisory services to help set the course for the future of the audio business.
- Todd Cochrane’s Geek News Central hits episode 1,600 this week. One of the first podcasts in the world, its first episode was Oct 9, 2004 - just a few weeks after the word “podcast” began to be used. This was the first podcast Tom Webster listened to.
Wondery is streaming some shows in Dolby Atmos. You’ll need to be a Wondery+ subscriber to listen because there aren’t any standard podcast apps that playback the format yet.
The sixth annual IAB US Podcast Advertising Revenue study was published. It shows US podcast ad revenue growth increasing dramatically during 2021, hitting $1.4bn. Revenues are forecast to hit $4.2bn in 2024.
iHeartMedia’s podcast business brought in $69m during the first quarter - 12% of total revenue; its radio business brought in $416m. The company posted a net loss of $48.7m, though, for the quarter.
Spotify is to close Spotify Stations, a lean-back music radio experience.
Spotify is testing a new homepage layout that allows a toggle between music and podcasts. h/t Chris Messina.
- Spotify has published its Swedish Podcast Report 2022. 54% of Swedish people from 18-79 listen to podcasts regularly; 60% say they listen on Spotify; SR Play is #2, and Apple Podcasts is #3.
Acast says the company is focusing its efforts on Conversational Targeting, meaning “advertisers are targeting conversations — not individual users”.
Dolby Atmos and podcasting
Squadcast - new things coming
Buzzsprout - nothing going on right now
Podcast Revenue Study published
Spotify - lots of announcements
Drinks! May 24! You are invited!