Podland News

You're everywhere or you're no where baby!? Podcasts are coming to YouTube and Twitter should you be on them? Spotify now have ads, transcriptions and maybe comments soon?

September 01, 2022 James Cridland & Sam Sethi Season 1 Episode 90
Podland News
You're everywhere or you're no where baby!? Podcasts are coming to YouTube and Twitter should you be on them? Spotify now have ads, transcriptions and maybe comments soon?
Show Notes Transcript Chapter Markers

 James Cridland and Sam Sethi return for this week's show

NEWS: 

Spilling Realty
hilarious real-life stories from the field, top industry guests & pop culture #TeaTime

Listen on: Apple Podcasts   Spotify

James Cridland:

Welcome to pod land. The last word in podcasting news. Pinch punch. It's the first of the month. It's the 1st of September, 2022, the start of international podcast month. Apparently I'm James. Cridlin the editor of pod news.

Sam Sethi:

And I'm Sam, Sethy the MD of river radio with the podcast first radio station.

James Cridland:

He is Partland is sponsored by squad the remote recording tool that creators love squad has just launched version five with new features and a new look, 4,000 hours of high quality audio is remotely recorded every week. Using squad cast,

Sam Sethi:

And we're sponsored by buzz sprout podcast. Hosting made easy last week, 3,216 people started a podcast with buzz sprout. And now there's, Buzzsprout adds to grow your podcast wherever it's hosted.

James Cridland:

indeed pod land is where Sam and I review the week's top podcasting stories covered on pod news. Last week, I was at Dallas at podcast movement while Sam was in a hot tub in Cornwall.

Sam Sethi:

I was indeed sipping some nice fizzy bubbly stuff. Now, uh, a quick reminder pod land can sometimes be quite long, but we support both transcripts and chapters. This allows you to jump to the pod of this podcast that interests you the most. If your podcast app doesn't support, transcripts and chapters, then grab a new one from pod news.net/new podcast apps.

James Cridland:

Indeed. So, I had great fun, uh, in, uh, Dallas, uh, last week at, uh, podcast movement, Sam and, uh, your, your presence was missed.

Sam Sethi:

Ah, thank you very much. Yes. I, I felt very warmed by the fact that, uh, uh, there was a picture of me and you on the stage. So tell me, James, cuz I have massive FOMO from not being there. Uh, so many people I wanted to meet Adam and Dave being top of my list. Um, what was a podcast movement? Like what was Adam Curry's and Dave's presentation like and what was the big takeaway? I guess

James Cridland:

Yeah, well, uh, I mean, podcast movement was massive as it, uh, usually is. Um, and, uh, this time, uh, there was a whole sounds profitable day before the main, uh, conference, uh, which was fun, lots of excitement, lots of drama, uh, which I'm not gonna go into. Um, but also Adam Curry, the pod father, of course, speaking with Dave Jones at podcast movement. I hear in the podcasting 2.0, podcast. I hear that this was the fourth time that they have ever actually met in person. Uh, I always thought they went together like peas in a pod, but, um, uh, they, they, they do, but only, only on a virtual, uh, way, but, um, it was a super good presentation. Dave was excellent. He talked exactly to time what a professional, um, and, uh, Adam explained the history of open podcasting. Dave went through every single feature available in the new podcast, namespace, Did a really good job at, at, to that, but also, uh, both Dave and Adam had lots of meetings with lots of people. Uh, and I, I think really, uh, moved forward the use of the new podcast, namespace and the index. So, uh, great to, uh, see them both in the flesh, so to speak, um, at the event.

Sam Sethi:

Yeah. And tell me a little bit more, I mean, Edison research had a big reveal. The new report came out from them.

James Cridland:

Yeah. So Edison research shared some more data from, um, their research that they, uh, come out with Gabriel Soto doing a fantastic job, and it was good to see, uh, Gabriel there. I believe that there's going to be a webinar version of that in the next week or so. So those of us who didn't see it, cuz I, I was in meetings. Those of us who didn't see, uh, Gabriel's.

Sam Sethi:

That's what you call it now.

James Cridland:

Yeah, no, no genuine genuinely was a meeting. Um, so those of us who didn't see Gabriel speaking, uh, will be able to see, um, his, uh, thing as a webinar later on, uh, sounds profitable was, uh, is also now available as a webinar on the, uh, sounds profitable website sounds profitable.com. There was also the launch of a brand new thing, which I'm, uh, involved with as an advisor, it's called the podcast broker. And it's a really smart, uh, tool that basically allows you. If you get bored with your podcast, maybe you've, um, grown it to a point where you don't think you can grow it any further. Maybe you've said all that you can say about a particular subject. You can sell that podcast, just like you can sell any other business. It's a, product called the podcast broker, uh, which is the brainchild of Heather Osgood. Who's also true native media's founder. Um, and, um, yeah, and it's, uh, pretty cool. So hopefully we'll get Heather on a future podcast here.

Sam Sethi:

James YouTube and Twitter launched their podcasting offerings. let's start off with YouTube. So I know you had the big, uh, exclusive back in March, but they've launched a page fundamentally from what I can see. Um, what's been the feedback. What's your thoughts on YouTube's new podcast announcement?

James Cridland:

Yeah, it's a bit of a weird, um, thing that they've launched. Basically they've rolled out something called youtube.com/podcasts, which, um, you can, or can't see in the us, depending on, you know, what your account is, uh, set to randomly. It's a page which contains, um, what YouTube thinks are podcasts, popular episodes, playlists recommendations. Um, there seems to be no way of adding. Podcasts into there. There's no functionality around RSS. Um, there's none of that. I asked, well, how do you appear as a podcast in there? And, uh, the new PR person that I've found at YouTube basically said, oh, it's, um, it's all pretty, uh, E editorially focused with a little bit of, uh, algorithms in there as well. I was hoping to be wowed, um, by YouTube's, um, podcasting launch. It's certainly, you know, it's certainly lacking quite a lot of wellm. I am most certainly underwhelmed at the, at the launch, but, you know, it's a good start. Um, it's only available in the us, uh, which is one of the brain dead things that, uh, American companies do. Um, so, uh, that's a little bit of a frustration, but, uh, you know, I mean, it's a good start. At least Kai Chuck was speaking at podcast movement, um, and said, you know, not. Frankly very much other than the fact that they will continue to iterate on the, you know, the, the current page, they plan to launch new features to enhance the podcast, listening experience, um, a little bit later, but that's sort of basically where they've, where they've got to, I think,

Sam Sethi:

Yeah. I mean, I, I put on a, a VPN and went and had a look at it and then took the VPN off, straight away. There wasn't very much in there. Um, we do have a YouTube page. I mean, I think we've got 20 or so episodes now on our YouTube page. Um, we use headliner to automatically post to it. Um, I did look at some of the other people's reactions to it at Annise Nielsen from Pacific conent. Everyone is concerned about what to do with podcasts on YouTube, but no one seemed 100% sure on the answer answer yet, which is pretty much where I think he was saying, um, I did look at B Andrew, uh, Scott he's put up a YouTube podcast about it. Um, I think his opening line was after about a few minutes of explaining was it's destined to die and be forgotten, which was, uh, pretty, um, accurate. Do you think.

James Cridland:

Yeah. I mean, if you, if you only launch something that works, um, in the us and only works for some people, uh, Facebook's done that, uh, with Facebook podcast, it was a complete failure because, um, amazingly podcasts are global in nature. Um, so you might not want to, um, you know, launch, um, uh, sign posts within the app to the podcast page, but make sure that the podcast page works to everybody across the world, cuz otherwise that's a complete waste of time. So I think that's a bit of a misstep, interesting to see NPR adding more than 20 of their biggest shows onto YouTube, um, is clearly something that YouTube and NPR have been hatching because that came out basically a day after the YouTube podcasts section, which YouTube haven't officially launched. It just has suddenly sort of appeared, um, you know, Uh, interesting to see, you know, NPR launching that. But, um, you know, as I say, it's something which is, um, not a fantastic, uh, initial launch, it seems, um, not only minimum viable product, it seems, it seems that there's virtually no product there at all.

Sam Sethi:

Yeah, but you did have an exclusive on pod news from a company called studio 71, which said they were releasing more than a hundred shows on YouTube. And that had led to the company doubling its podcast audience in 2022.

James Cridland:

It's a great place for podcasts to promote themselves. I've lost count the amount of times that I have been in YouTube, um, using YouTube to see pod news being recommended to me. Um, but that doesn't, um, escape from the fact that pod news' episodes there get about 30 plays. Um, so , you know, not, not massive, but, um, you know, yeah, it's, it's, um, it's certainly a place to market your shows and studio 71 have basically said that by simultaneously releasing their shows on YouTube that has essentially doubled their podcast audience, not their YouTube audience, but their podcast audience. Uh, I think underlines the fact that it's a good place to market yourself, but that's probably as far as it goes,

Sam Sethi:

Yeah, Andrew in his video. And I will put a link in our show. Notes said, you know, the positive side of the YouTube was, you know, better discoverability, good community. And again, he goes back to comments being one of the YouTube strengths. Um, obviously there's a lot of work going on with the podcast index, uh, community.

James Cridland:

Yeah.

Sam Sethi:

Put cross comments in, but we're not quite there yet. Um, so yeah, I think, you know, uh, it's the thing that Kai Chuck said was the big thing at the podcast movement in LA you know, we have comments in YouTube, so I guess the community now needs to remove that one single, I guess, benefit, advantage that YouTube seems to feel it has. Um, and then what, what's the benefit of YouTube beyond that then? I guess,

James Cridland:

Yeah, indeed. I mean, apart from being the second largest search engine in the world, which I guess is one thing, I find it interesting. Uh, there was a new podcast launched yesterday called my duvet flip, um, which is, um, being released on, uh, TikTok and on, uh, YouTube, um, uh, only, so they're not releasing it on any of the existing podcast platforms. They're just simply releasing it on, uh, TikTok and YouTube, which is, um, I mean, you know, it's a strategy, not, not entirely convinced about it, but still there we go.

Sam Sethi:

Yeah, I think the next one though, is, uh, gonna be another interesting platform that announced as well. I think you were having a beer at the time. Um, podcasts are coming to Twitter was announced last Thursday. So come on, tell me what are your thoughts now on Twitter? Getting into the podcast game.

James Cridland:

Yes. Well, it's a, it's a very peculiar, um, integration. So shows are appearing in the new spaces tab, which has a picture of a microphone and that sort of thing. Um, but it's not really a podcast app in that you can't choose individual shows you can't even share. Um, it does use RSS apparent. But it's curated from what people you follow listen to and what people you follow share and basically gives pre-selected shows in topic based playlists. Um, so, and there's no ability to add your own RSS feed. So again, I've got no idea how to get this show on there. Um, and again, it's being, uh, it's only available to people, um, around the world who use English as their interface language, and it's only available to random people. So it's not available to me, for example, in either of my two, main, uh, Twitter, accounts. So, uh, you know, so I can't actually see it, but, um, miss Eileen, Eileen Smith has, uh, shared a good, uh, video of, um, how the thing works. Um, and, uh, the types of, uh, shows on there. But I, you know, I'm not entirely convinced that there's a. Plan for basically giving people a bunch of different shows and saying, you know, you might be interested in those, but again, it might be good marketing for individual shows who knows.

Sam Sethi:

If you were a betting man, James, um, what would you say, do you think this will go the same way I YouTube and Twitter as Facebook? Or do you think they will enhance it and add features that make it much more attainable for most podcast users.

James Cridland:

If you look at them separately, so Twitter is not trying to be a podcast app. It's trying to add additional audio into its app that people might find interesting. So from that point of view, I think it's absolutely fine. It's not gonna change anything much. Um, but I think that that's an absolutely fine thing for Twitter to end up doing. And who cares if that wins or, or, or loses, you know, if that fails or not, um, you know, it'll still be there. Uh, the YouTube thing. Um, I mean, I found it interesting when I was, uh, chatting, um, to Google in, uh, the beginning of this year, they were basically telling me you're not gonna see very many changes to the Google podcasts app this year. Um, and, uh, you know, they said that they're, you know, focusing more on search and that, and that's all absolutely fine. Cause that's the department that puts the Google podcast app together. Um, if the plan is to replace Google podcasts with YouTube, which may or may not be a plan, then that's something to, you know, sort of really think about in terms of what the benefit of that is going to be. And I'm not entirely convinced that the YouTube experiences it currently is, is going to be a particularly exciting one.

Sam Sethi:

Yeah, I, there was a song you're everywhere in nowhere, baby. And that's what I feel right now that you feel you have to be, I mean, looking at it, you've got, you know, the traditional platforms, apple, Spotify, and, uh, and everywhere else, all the directories. And now we're adding YouTube Twitter, and it seems even sub getting into the game as well of podcasting. Um, do you think as a podcaster, if you were having to market your own platform and podcast, which we do as well, should you be spread so widely? Should you be everywhere or would you say focus back on one or two places only?

James Cridland:

I mean, I, I think, you know, being everywhere makes sense. If you can be everywhere, uh, cheaply without much additional hard work. And I think that's the thing here. Um, making sure that it, um, you know, making sure that you can be in all of these platforms, um, but making sure that you're not spending an awful lot of time doing so I wouldn't be on YouTube for the, um, pod news podcast if I had to spend any time doing it. Um, it's, uh, you know, it's just a, a script that produces a video version on, uh, my computer and it's a bit of Zier that gets, um, the podcast up there. Um, and I'm very happy with that and that's a, a cool thing. Um, if I had to sit and upload that podcast every single day onto YouTube manually, that would be an utter waste of my time. given the amount. People that actually use it. Um, but I think it, you know, it's worthwhile going there and let's not forget, you know, YouTube is massive YouTube, um, is already selling audio only ads in, uh, quite a few parts of the world. YouTube has a mechanism by which it can pay creators in virtually every country in the world. Um, and, uh, YouTube has, um, you know, automated, um, systems that will sell, uh, pre-rolls post rolls midrolls, uh, into your, uh, video, certainly. And so there's no reason why we. Couldn't be into your audio as well. Um, all of that means that YouTube might be an amazing place to earn money from your content, uh, in the future and might be a fantastic, um, podcast, uh, platform. But I think it's rather too early to, uh, tell and while they're being, you know, so, um, uh, myopic to only launch it in the us and only to certain people in the us. Um, then, uh, I don't think it's gonna move the needle at all.

Sam Sethi:

Hmm. Now talking of earning money, uh, Christmas E and a friend of the show captured a post that shows that Spotify has turned on the live experience for ads. James, tell me more about this.

James Cridland:

Yeah. So this is, um, a very neat thing. And, um, it occurs to me that this is possibly something that we should be, um, submitting as a pimp, um, as a new, uh, podcast namespace idea. Um, the idea is as you listen to a podcast and it serves up some ads in the podcast, then you can actually see that company's logo. You can see a call to action within the podcast app. And, and we shouldn't probably forget that most people are listening to podcasts with their phones in their pocket. They're not looking at their phones. So what the benefit here is, is that you, uh, grab your phone out of your pocket. Once you finish listening to a podcast and on the screen, there are all of the, um, uh, calls to action for all of the advertising that you've heard through that show. Um, and you can see that there's quite a lot of benefit there. It will be quite nice, I think, to think about something similar for, um, podcasting 2.0 apps, um, that, uh, might be able to show the sponsors or any other calls to action in a really clear manner, um, within the user interface. Um, and that's not necessarily chapters. I think that, that that's something a little bit different, but, um, you know, maybe that's something worthwhile having a look at, um, so that they actually appear, you know, directly in the, in the UI.

Sam Sethi:

How do you submit your podcast then to have this feature turned on? Because it feels that only a few podcasts have been given the privilege.

James Cridland:

So I think, and alongside that, and these transcripts that seem to have appeared in, um, Spotify for certain shows, I think it is a Spotify original thing only. So if you are not using RSS, you're publishing through Spotify's. You know, uh, model, um, and you are a Spotify show, then that's how you get the sponsored tags in. That's how you get a transcript tag in and ver and various other things. Um, I don't think it's available for the likes of you and I, because Spotify don't play nicely with RSS.

Sam Sethi:

Mm. Okay. Yeah, that makes a lot of sense. Um, the other thing that the Eagle died amongst us had noticed, um, was Spotify now claimers 5 million, 290,396 podcasts in their index. That seems a lot more than everyone. Else's

James Cridland:

Indeed 5.2 million, uh, or 5.3 million, if we're gonna be strictly accurate there. Um, yes, they, they, they will certainly have an awful lot of crap in there, uh, as well as some of the good ones. Um, but, uh, that is an awful lot of podcasts just to compare that podcast index at the moment is, uh, quoting 4.1 million as the total amount of podcasts in their index. Um, of course, podcast index does get rid of, um, some crap abandoned shows, uh, through an algorithm that they have, uh, published. So, um, uh, so you can probably surmise from that, that Spotify aren't apple are listing 2.4 million. So, you know, again, um, you know, a significantly smaller, uh, amount, but, um, given that, uh, currently at least you have to pass a human approval process to get into apple podcasts. One would assume that that has weeded out quite a lot of the crap in there.

Sam Sethi:

Uh, for now James for now, because, uh, one of the other things that APPLA announced was a number of changes to the platforms, RSS requirements in 2023. Um, one of the big things of course was no more email addresses in RSS feed, but the other thing was the way that you submit your podcast is going to be easier.

James Cridland:

Yeah, and I think this is actually, this is a really good move. You will submit your podcast. It will automatically, and instantly get into apple podcasts, but it won't appear in search or recommendations until it has been approved. So basically you appear instantly you can start sharing that link. You can, use the apple podcasts, marketing tools to share the fact that you are on apple podcasts and all of that, but it won't appear in search in recommendations and presumably in the API until, uh, it's, uh, been manually approved by the apple podcasts folk. Um, and I think that that's a really neat plan that basically gets rid of one of the problems, um, that, uh, you know, apple podcast's tool has, uh, given us, which is that you're never quite sure when your podcast is going to be available. You. In apple podcasts, the quick answer is you'll be available instantly. You just might not be able to be searched for, uh, quite instantly. But I think that that makes an awful lot of sense as does getting rid of email addresses from RSS feeds. And in fact, I've already pulled out the email address from the podcast, um, podcast that I do, uh, uh, which is an automated, um, podcast, which is a fee, uh, feed checker. Um, and I'm looking forward to seeing whether, um, the absence of those tags is gonna break anything anywhere. My suspicion is it probably won't. Um, but my understanding is that apple podcasts, even now don't actually need an email address in the RSS feed. So, um, yeah, I think that's a, that's a great.

Sam Sethi:

So does that mean the verified tag that was being discussed a few weeks back in the name space is needed or, or, or should that still go ahead?

James Cridland:

I mean it's needed for other people, um, that want to, uh, verify that a person specifically owns a podcast. Um, apple is. Hoping that the only people who submit a show into apple podcasts are those people that actually own the podcast anyway. Um, and that may or may not be the case. Um, but that's what apple is, um, is, uh, rather hoping, of course you still need to sign up for an apple ID, um, you know, an iCloud account and all of that kind of malarkey in order to actually get something into the apple podcasts app. So, um, I think from that point of view, um, that's gonna be easy, but yeah, if you are wanting to claim your show in pod chaser or in, you know, others of these, uh, services, then there might not be an email address in there anymore. Um, and, um, those, uh, websites and those, uh, services would be. Um, you would imagine scrambling around trying to work out how they're going to accept, um, podcast claims in the future. Once apple does, um, does, uh, get rid of the, uh, of the, uh, email, you know, addresses there. Um, uh, and that's where a podcast verified tag might work. Um, but again, you could just hide behind terms of conditions saying you can only submit your own.

Sam Sethi:

Mm. Now one of the other changes and something I'm not quite sure about. So I've wanted to ask you, they're gonna support something called an EAG. What's an EAG James.

James Cridland:

So an EAG is, um, a really easy way just to check that an RSS feed has been updated. There are two ways of checking whether or not something has been updated when you go and have a look at it on the internet. Um, one way is to check when it was last updated and there's an HGTP header for that, but that's not always correct. That's not always actually showing you when the last piece of information was put into that particular, um, um, uh, RSS feed. And so what an EAG is, is it's just, um, a bit of random text, which if it changes, you know, that the content of that feed has changed. And there are lots of things that support that there are lots of podcast apps that already support that. And what it basically means is you can just ask for the HGD P headers, you don't need to ask for the full RSS feed, um, that will dramatically reduce the amount of bandwidth that people are using. And everybody should be supporting Ang as of now. Um, but, uh, everybody isn't, and it's great to see that apple will be supporting that in, in, in, uh, the near future. I think that's a good, a good move from them as.

Sam Sethi:

So no chance of them supporting something like pod ping though.

James Cridland:

Um, I think pod ping is a little bit different. Um, and, uh, I'm sure that there would be a chance of them supporting pod ping, you know, as we move forward. I think, uh, currently though, um, you know, supporting EAG is a good halfway house of essentially apple not having to pull down a full RSS feed every single time it's checking, um, just, uh, checking the EAG at the beginning and going, okay, well, I don't need to download that. Um, you know, is a good plan. So, um, so that doesn't stop them from asking, you know, stop them from looking at pod P in the future, but it does mean that, um, they are, um, making their systems, uh, much less bandwidth heavy, which is a good thing for everybody.

Sam Sethi:

Now moving on, uh, Albi, which is the micro payments wallet that's been, um, used by you and I, and many other people, uh, has unveiled an API. The product is a simple to use Bitcoin wallet and a browser extension. Um, have you had a chance to look at the API? I dunno when you'd have a chance, by the way, with the insomnia that you had in Dallas, the flying that you've been doing, but I'll ask anyway, have you had a chance to look at the API James?

James Cridland:

yeah. I haven't had a chance to have a look at the API yet, but what I have been working on is supporting web LN, which is essentially the standard that lb supports as well as other, um, similar Bitcoin wallets, um, to enable booster grams directly from. Pod news, um, podcast pages. Um, so that's certainly something that I have been looking into. Um, in fact, if you view the console on some of the, the latest podcast, uh, pages, then you'll see a little, a little note if you are using, uh, Albi. But, um, I, I haven't added anything more in there, but yeah. You know, um, uh, Albi is, um, you know, part of this web LN, uh, specification and, um, you know, in the end I would like to see if you've got Albe installed, then I can give you additional features to help, um, support creators. And I think that that will be a good plan. Um, Lbs also unveiled a partnership with pod verse, uh, which is a very excellent podcast app. And that will allow listeners to use their lb wallet to send boosts directly to podcasts, uh, which is, uh, very neat. They're supporting boosts from the get go. They're not supporting streaming stats yet, but they will doubtless be supporting streaming stats at some point in the future. But, um, good to see a little bit of movement there.

Sam Sethi:

Yeah. I mean, I caught up with the guys at lb this week and hopefully next week we'll have a little announcement from them, but, um, I also use the pod verse client to integrate with my Albi wallet. It, it is very nice that now I have a wallet that I can send and receive sat as a creator, but also, uh, I have an app that I can actually use the same wallet for as well. Now, uh, moving on, uh, a third party app called pod has appeared on

James Cridland:

Yes. Yes.

Sam Sethi:

it. Um, and, but it's meant to help you use, uh, Spotify with better playback. Have you tried it?

James Cridland:

Yeah, it's a weird old thing. Uh, I have tried it, but it's um, yeah, it's not, it's not great for me. Um, it's basically a better, um, podcast app, but uses Spotify as a player. So if you want a decent podcast app experience, but you want to listen to Joe Rogan, then with Spotify, you can use it, you end up logging in through your Spotify account and you also need the Spotify app on your phone as well. And it talks to the Spotify app, um, uh, in your phone, but basically gives you a different interface. I thought it was interesting. I'm not entirely and, and, um, and legal, but I'm not entirely convinced as to what user, um, you know, user need it's there to actually fix. Um, my, my suspicion is it's not fixing an awful lot, but you know, quite fun to end up seeing that, um, using the API. Um, so that was pretty cool.

Sam Sethi:

Now, uh, moving on totally away from the podcast apps Zencaster has launched what they call the first end to end video podcast platform. The service now records 4k video and allows you to edit it, host and distribute the major platforms, including Spotify, apple, and Google podcast. Now we are supported by squad, but again, um, have you had a little shifty around Zen cast's new platform?

James Cridland:

Yeah, this was a bit of a confusing press release because what Zencaster is basically doing by the sounds of things is hosting podcasts and hosting, uh, both video and audio podcasts. Uh, it talks. Distributing your video podcast to Spotify, apple, and Google podcasts. Let's be clear. They won't do that. They can't get your video podcast. If that you recall with Zencaster into Spotify, cuz the only people who can do that are anchor and they won't get your video podcast into Google podcasts because Google doesn't support video podcasts at all. So what that line actually meant was that, um, the audio podcasts that you might host with Zencaster can get into both Spotify and Google. Podcast, it's all, um, a bit of a confusing press release, um, but you know, nice to see additional, uh, competition in this space. You know, squad is a very good tool that we use every week. Uh, there's Riverside, of course, which is a, an excellent tool, uh, tool, which is also doing video. Um, and, uh, Zencaster adding video in there as well. I think D does show that, uh, you know, YouTube is, is going to be a thing. And at some point, um, you know, more people will be making their shows in video. So, you know, um, uh, I'm, I'm sure that that's what their plan is in the future.

, Sam Sethi:

but yeah, I've never used Zencaster so I, I, I couldn't tell you whether it was good, bad or indifferent.

James Cridland:

No. The only thing that I can tell you about Zencaster is that they had some very nice t-shirts, um, at podcast movement. Um, and I grabbed one of those. Um, but obviously I'm not wearing it today. In fact, I'm wearing a stitch shirt t-shirt today, um, because I'm testing out all of the t-shirts swag that I picked up. Um, and, uh, why ever not? And, uh, the folk from clean feed were also at, uh, podcast movement as well. Um, chatting to Adam who, um, uh, who uses, uh, clean feed. Uh, and in fact, I notice I'm on the media podcast on Friday, uh, in the UK and they use clean feed too now. Um, they used to use zoom, so I'm glad that they've moved on to, you know, a decent, um, a decent platform. Um, so, um, you know, so good to end up seeing those, uh, folk, uh, as well.

Sam Sethi:

Yeah, talking of zoom, it seems, uh, in the us, there was a report you highlighted most podcast producers use zoom for guest interviews, according to new research from interview valet, it announced that podcast movement that 74% of guest interviews had a video component and 5% of the shows charge the guests to appear, which is really weird.

James Cridland:

Yeah, I snap.

Sam Sethi:

but, um, a high percentage there using zoom, um, is that just people going, what's the easiest quickest way to create a podcast and going zoom rather than looking at these other platforms.

James Cridland:

Yeah, I think it's that, um, everybody understands how to use zoom because of the pandemic. Uh, and so therefore it's easier to ask, uh, potential guests we'll just chat on zoom. Um, I, I think it would be better if they were to use, you know, a proper recording tool, like squad, particularly because, you know, squad, um, sits there and records at both ends. So, you know, as we've been chatting, uh, today, you know, the internet has sort of frozen a little bit and, um, sometimes I've missed the occasional word that you've ended up saying, but this recording of course has none of that because it's recorded at your end as well as at my end. Um, that's the benefit of these, uh, tools and that's something that, um, zoom doesn't do. So, you know, I, I, I suspect that it's just quite a lot of podcasters are either lazy or they are, um, concerned about getting their. Um, their users to jump through too many hoops, you know, the people that they're interviewing to jump too many hoops and, um, you know, and maybe it's just, it's just easier for them just to use that sort of thing.

Sam Sethi:

Moving on, James. Uh, let's have a look around pod land. What's going on closer to your home Australia. It seems congratulations to correlate. Uh, what's he done?

James Cridland:

Yes, he has won the radio today, executive leader of the year. He is the head of digital audio ARNs, iHeart podcast, network Australia. Uh, he's a very nice man and, uh, many congratulations, um, to him there in Germany, a bunch of things going on ADI has purchased Audi me, uh, which is a, um, uh, Austrian company, which focuses on podcast advertising to German, uh, countries. Also lives in, uh, purchased a German podcast company last week, uh, Jule podcasting. So, uh, there's clearly stuff going on in Germany as.

Sam Sethi:

Potty Mo in Finland, um, has launched a subscription podcast and audiobook platform. Now potty, Mo's a really interesting company for me, cuz it doesn't really hit my radar, but they raised a ton of money. Um, a year ago, 70 million. I remember, it launches with a number of exclusive shows in Finland and will translate others to finish. 15% of fins are already paying for podcasts.

James Cridland:

Yes. And I can also tell you it is, uh, it is officially PMO and not pod emo, which I may have called it in the past. PMO. I asked, uh, to the UK and, uh, audio boom debuted, uh, a new slate of original podcasts, uh, there, but also a very, very big launch this week. Um, the news agents, which is a new daily news podcast from global, um, Matt Deagan friend of the show estimates that, uh, more than a million quid has been spent on launching that particular show, they're getting new studios and everything apparently, uh, which is all very nice. And, uh, typical BBC, they chose the launch date of the news agents, which is hosted by, uh, Emily make list. And John Sopel to announce the replacement for Emily Mateus and John, so on the America. Um, so, uh, you know, there, they are competing with the commercial broadcasters. Like they say that they never do. Uh, the show will be hosted now by just in web Sarah Smith, Mariana spring, and the Zech, whatever that is. Uh, so that should be fun

Sam Sethi:

Yeah. On next week's show, uh, I'm excited that we'll be having Dino sofas, James to come and tell us all about the news agents, um,

James Cridland:

And he's the man behind, uh, the news agents that works for, uh, Percy Onica. And, uh, yeah. And he's a bright man. Uh, I've been reading the reviews of the first episode of the news agents and the reviews are, uh, not entirely positive, but there, again, not entirely positive, possibly because the newspapers who have printed the reviews obviously have their own podcasts and they are loath to give global, uh, any benefit there. But, uh, one person calls it a slick, expensive mess. Uh, and, uh, one person says I would've switched off after 11 minutes, had I not been contractually obliged to listen. Ouch. Um, that said I've listened to the first two. Uh, and they're pretty good. So, uh, congratulations to, uh, global for doing something that's, uh, pretty cool there.

Sam Sethi:

Yeah, they're aiming to get a hundred thousand new UK listeners every day.

James Cridland:

Yes. So, uh, good luck with that. I would've thought that they should be able to manage that pretty, uh, easily. So that's, uh, a smart thing, uh, to Asia where I will be next week, Acast has announced a new schedule for its, uh, popular a class digital event program. Uh, and they are focusing on Asian voices in this month, uh, session, I think, Asian voices from the UK in this particular case. But anyway, uh, you can find more information obviously on the Acast, uh, website, celebrating Asian voices is their first event and, um, there's, uh, radio days, Asia, which I will be at on Tuesday and Wednesday, that seemed quite a Lumpur in, uh, Malaysia and looking forward to, uh, taking parks, um, in that and lots and lots of, um, really good, uh, Asian podcasters will be there. So, um, more news on that, on Thursday's pod land.

Sam Sethi:

Hmm. Now over to Africa, uh, podcasting in Africa is on the rise. Why is it not profitable yet? As a story that's in tech cabal, uh, it looks at the podcast industry throughout Africa. So I'll, I'll certainly put a show note link to that. Did you have any more to say on that report, James?

James Cridland:

Yes. A lot of the conversation is around, uh, you know, data costs and that sort of thing. Um, but also just, you know, it's, it's still, uh, a very, um, uh, young market, uh, there. So interesting to see a little bit of growth going on in, uh, Africa and, uh, in the us Lipson have launched a new programmatic ad solution for Lipson hostage shows hot on the heels of blueberry who did so last week. Uh, so that's now an awful lot of additional inventory, which will be available for people wanting to advertise programmatically into podcasts. Um, so it'll be interesting to find out how much of that is filled and Ossey is now using sounder as the company's brand safety partner. They're joining spoken layer, iHeartRadio and Dax.

Sam Sethi:

Now we don't normally, uh, do the charts. I know on pod news, James, you have the charts every week, the Spotify and apple number one listed, uh, and sadly it doesn't change much on the Spotify account. Normally it says Joe Rogan and that's it really? Um, but it there's a new entry at number one in the Spotify charts. Who's taken the spot.

James Cridland:

Yes, there is a new entry it's archetypes with Megan, the Duchess of Sussex. Um, and, uh, the first couple of episodes are already available. It's, uh, produced, um, by, uh, Gimlet. Um, I have been waiting through so many hot takes on this podcast. It's ridiculous. Not covered any of them. Um, but interesting to see that, um, archetypes has finally pushed Joe Rogan off the top for at least, uh, a little bit, uh, Mariah Carey is on episode two. Um, and I can't remember who was on episode one. Have you listened to it?

Sam Sethi:

Yeah. Uh, it was Serena Williams. And look, I, I, I just came off the back of watching, uh, will Smith's film portraying, um, will, uh, Serena Williams father,

James Cridland:

Mm.

Sam Sethi:

Richard, the king, um, Look, I was coming back from Cornwell, sat in the car with my wife. We thought, great, look, let's stick it on. Let's give it a go. Um, I know Rebecca sons, who is the producer, so I wanted to see how it gone down. Um, you know, it's slick it, you know, the first opening 10, 15 minutes is very slick. It's very well produced.

James Cridland:

And also, uh, going on in, uh, in the charts, uh, there's been a new people chart, uh, inside radio has published its annual list of the most powerful people in podcasting. Now I have, um, taken the mic out of this chart in previous years, um, because inside radio is not very good at, uh, mentioning that it is owned by iHeartRadio. Um, and not only is it owned by iHeartRadio, but every single, uh, year for the last five years, weirdly iHeart's, Koal burn has been number one, uh, of the most powerful people in podcasting. And I'm sure that Koal really is a very powerful person in podcasting, but I'm not necessarily sure that he's always going to be number one in there. Anyway, what they've done is instead of making this a top 10, uh, they have now made it 50 and they have now very cleverly put it into alphabetical order. So it's just literally a list of, uh, people. That's a bright move and a clever move. And, uh, and I, I support it. So thank you inside radio for, uh, doing that. I mean, if only you'd just mention the fact that you're owned bio heart radio, that would be probably a good move too.

Sam Sethi:

And the added you to the list. Would've been good as well.

James Cridland:

Well, you know, I mean, you weren't there either Sam, so, you know, what what can I say

Sam Sethi:

there. I'm never looking on that list going, oh, why am I not there? Never a thought

James Cridland:

And frankly, I'm never gonna be there, uh, too. And I should obviously point out that they are competition to me, but I can also see that there's a be that there's, um, you know, credit where credit's due and it's, uh, and it's pretty good to see that they've been a little bit, a little bit more, uh, transparent in the way that they put that list. Uh, together. There's another chart as well out there, fountain, uh, which, uh, has launched its own podcast chart. And I normally, uh, I'm not a particular fan of podcast charts, but pod news is number 48. And therefore I think that this chart is excellent. Uh, so congratulations fountain. Um, what's interesting is it's basically, it's a list of shows, um, where it shows you the most supported podcasts by booster Graham, the most supported episodes and the baller boosts. So you can see what type of, um, amount, uh, people are actually boosting. Uh, it's a nice plan. So, um, uh, it's a clever, uh, system from, uh, fountain. So, um, it's good to see it.

Sam Sethi:

Yeah, no, they're using good gamification there to, um, create a leaderboard. Well done. Nice

James Cridland:

Yes. And talking and talking about boosts it's time for. Booster Graham coronae is indeed. And, uh, uh, lots of, uh, boosts over the last couple of weeks, as you noticed, uh, last week was a special from the floor of, uh, Dallas. So therefore no booster Grahams in there. Uh, but thank you to the many people who have sent us boosts, uh, including, uh, CI radio who sent us thousand sat from fountain much love from CI radio and growth network podcasts, and our collaborative show@feedops.com, which has got two DS, which is very confusing, feed dos.com, maybe, uh, but, uh, CI radio. Thank you. Uh, for that that's very kind.

Sam Sethi:

Yeah, we got 5,000 SATs from Dave Jones saying, James, it was great seeing you and getting him to spend a little bit of time together this week. Sam hope. We get the same chance in the not too distant future. Indeed, Dave, I, uh, I would look forward to sitting down with you and, and I having a red glass of red wine, uh, and you probably having a beer, but it would be lovely to chew the card as they say,

James Cridland:

It? Yes, it was really good to see. Uh, Dave, I didn't speak to him for very long. I didn't speak to Adam for very long, but it was really good to see, uh, both of those. Uh, and they even turned up to the. To the piss up in a brewery that I, that I organized, which was, uh, pretty good. Uh, so that was nice in talking about Adam 25,000 SATs. That's our big baller of the week. I've asked whether the big baller jingle can be added into the list on, um, on the GitHub. And, um, and, uh, I think that's fallen on deaf ears, but I'll ask again, can we have the big baller jingle, please? I'd like to use that. Thanks. Anyway, Adam says thank you for releasing early, which I, I, I guess I kind of did, um, On, uh, Thursday last week. Great for the ride home. Uh, indeed and I very much enjoyed, um, the podcasting 2.0, uh, podcast, uh, last week, which I listened to on the walk to a party at podcast movement. And it was essentially Adam and Dave doing what they always do, which is recording remotely. So Adam was on the 26th floor and Dave was on the 23rd floor they were just recording their show as they ordinary, uh, as they ordinarily do. Uh, Dave did notice something which, uh, I'm glad that he noticed, he noticed that in the hotel, the stuff in the. Uh, in the shower, gel bottle was exactly the same as the stuff in the shampoo bottle. Uh, I completely agree with that, Dave, thank you for making that, uh, very important journalistic point. Uh, so thank you for that. And thank you both, both for your, uh, sat. Uh, I appreciate it. Moritz from Albe has sent us 2,110 sat that that's a thing, isn't it? That number? I can't remember what it is, but anyway, via the, um, uh, podcast index.org website, can we help with a podcast value tag page on podcast namespace.org? Yes. Yes, you can. Uh, just go and, um, and, uh, submit a poll request. That will be lovely. Thank you, Moritz. That would be a good thing.

Sam Sethi:

Um, we've also had the 8 88, uh, podcast SATs from old podcast. Uh, james is going to bankrupt me. If he does impressions every week, go on James.

James Cridland:

Yes. yes, yes. Of, of these impressions that I do of, uh, Todd car and get your own.com. I discover by the way that, uh, if you are a host, uh, with, uh, blueberry and you spend more than $20 a month, then you get your own.com, which is a very clever plan. Uh, and yes. And of Rob Greenley. That's right, Todd, um, just in. Optimal living daily podcast network. I met, uh, I, I met the folks from, uh, the optimal living daily podcast. They bought me a beer as well, which was very kind. So, uh, thank you to them. And thank you also to Bisiah podcast, fun conversations. Always love it. Uh, 50 sounds from, uh, found in that's, uh, all very kind. And if you do get value from this podcast, uh, then please do, uh, consider dropping us a message and a boost, uh, use fountain if you like or use something else. Uh, if you like that better as well. Um, we would love to get your messages, uh, and that's always a good thing.

Sam Sethi:

And thank you to Kyron from me, mortal for reviewing us this week, James. I dunno if you've had the chance to listen to that podcast.

James Cridland:

He did. I haven't had a chance to listen to it. It's called value for value. It's a great podcast. It's worthwhile having a listen to. And what I like about that is that he's cut us into the, um, to the, uh, splits, uh, for this week. So we do actually get to see some of his, um, his mentions as well. It's a really good thing. So, uh, thank you, Karin for, uh, doing that. Um, let's move over to event corner. Shall we. Uh, cuz there's lots coming up. Let me firstly tell you about podcast day 24, which is an excellent thing, uh, which I, I, I may be organizing, uh, in Australia, um, October the fourth. Uh, if you are a fan of podcasting, you really should be coming to podcast day 24, which is in Sydney on October the fourth. Um, it's for eight hours. Um, and there's lots of people speaking there, not quite sure who I've announced so far and who I haven't, but, um, you'll find more information at podcast day 20 four.com as well as, um, the, uh, the day in London and the day in New York as well. I think, um, behind the New York event is Steve Pratt, ex of Pacific content, of course, as well. And behind the London event is Matt Deagan from, um, folder media and Peter Neel from radio days, Europe. So it's a great event. If you go and see one of them face to face, then you also get to see the other two, um, on demand as well. So, uh, it's well worth going.

Sam Sethi:

Yeah, no, I'm gonna be going to that. I hope, um, tickets are available now and, uh, we'll put a link in those show notes as well.

James Cridland:

indeed. Um, there's also the publisher podcast summit in London on October the fifth. Um, you'll. Coupon code in the show notes, uh, to save you money, uh, for that, uh, there's also a bunch of other things going on, including the Afros and audio podcast festival, which is happening in Philadelphia. In the end of October, she podcasts and pod being, doing a live panel that everybody can watch on September the ninth, um, audio UK doing their audio production awards, which is a big thing in the UK, the Irish podcast awards of course, happening in Dublin on the 16th of September, uh, and podcast futures, uh, quarter 4 20 22, uh, which is happening in, um, quarter three, uh, in, uh, New York city at the Javits center, um, which, uh, podcast radio is running. Uh, and it's alongside the NAB show, which is also happening at about that sort of time.

Sam Sethi:

Yeah. So if you wanna find any more about these events, go over to pod events.net, uh, and you'll have all the links there as well.

James Cridland:

Indeed. So what's happening for you this week in, uh, pod land, Sam.

Sam Sethi:

Well, uh, my youngest daughter turns 18 today. So yes, that ages me very much. Thank you very much for doing that to me, but, uh, congratulations to my youngest daughter. And to age me further, not only are we having a marque in the garden, uh, and all the paraphernalia that goes with it, but it's coming along with 80 teenagers as well. So God helped me.

James Cridland:

wow. That's gonna be fun. 80 teenagers. Yes. I don't, I don't fancy. I don't fancy your Lou after that. That's gonna be.

Sam Sethi:

no, no, no. Actually James totally agreed with you. So we've got port lose for them. They're

James Cridland:

You haven't oh, wow. wow. This is, this is, this is how the other half live. You're not coming in the house. We've rented some special loses just for you. wow. We, well, that's gotta be fun. Um, and, and this is happening. What? Today?

Sam Sethi:

No, our birthday's

James Cridland:

Mm-hmm

Sam Sethi:

we record on Thursday and on Saturday, we have the influx of, uh, 17 and 18 year olds coming to their house. So, uh, but they're going in the garden. They're staying in the garden. They're never coming near the house. That's fine. Um, anyway, James, I'll let you know if I've recovered by

James Cridland:

Wow.

Sam Sethi:

what's happening for you in pod land this

James Cridland:

Well, good luck. Um, so in pod land this week, uh, I've been recovering from Dallas because my goodness, that's a lot of hard work podcast movement. Um, and, uh, what I'm doing is I'm just getting ready to fly off to koala Lumpur in Malaysia, which is where I'll be at the beginning of next week for radio days, Asia. Uh, we should be good fun looking forward to that. Um, and, uh, yeah, that should be, uh, that, that, that should be a good thing. And, um, you know, a few other things, uh, irons in the fire and, uh, so on and yes, that's it for this week. If you like this episode of pod land, please tell others to visit subscribe wherever you listen to podcasts, we'll be back next week with another review and analysis of all things podcasting.

Sam Sethi:

You'll also find all our previous shows and interviews on our website, pod land.news. You can give us feedback using a boost SCR, and if your podcast app doesn't support boost, then as we say, grab a new app from pod news.net forward slash new podcast apps.

James Cridland:

Yes. If you want daily news, you should get pod news. The newsletters free@podnews.net. The podcast can be found in your podcast app. And all of the stories that we've discussed on pod land today are in the show notes. We use, uh, chapters and transcripts.

Sam Sethi:

Our music is from a studio dragging fly

James Cridland:

It is studio dragonfly, which is a brand new name for the previous, uh, name that we used to mention before. Um, they were due to be at podcast movement, a studio dragonfly, but, um, uh, they, they ended up, um, at least one of them, Chris ended up, uh, flying all the way to Dallas and then spent an entire week in isolation in his Airbnb, uh, which is no good at all. But, um, just a, a note to thank studio dragonfly for the music that we use, uh, every single week. And you should check out their website. They've got, uh, a ton of, uh, music which is available for podcasts, um, both, um, you know, little, uh, uh, effects, but also, uh, full, um, uh, full, uh, music and, uh, and albums as well. It's at studio drag and fly. Com I think should probably check that shouldn't I, uh, studio drag and fly.com. I was correct. Uh, so worthwhile, uh, going over there and, uh, supporting them.

Sam Sethi:

Uh, we are hosted and sponsored by our good friends, buzz, sprout and squad.

James Cridland:

We are indeed, uh, thanks to them and keep listening.