Podland News

Research, research everywhere but who is right? Nielsen says podcasting is still growing. eMarketer says Spotify has overtaken Apple Podcasts and Arete Research says Spotify's management needs to change!

September 23, 2021 James Cridland, Sam Sethi Season 1 Episode 43
Podland News
Research, research everywhere but who is right? Nielsen says podcasting is still growing. eMarketer says Spotify has overtaken Apple Podcasts and Arete Research says Spotify's management needs to change!
Show Notes Chapter Markers

Listen to James Cridland and Sam Sethi

GUESTS:
- Richard Kramer - Arete Research
- Bruce Supovitz - Nielsen
- Arica McKinnon - Nielsen

SHOW NOTES:

1. Edison Research - whilst podcast listening has grown, 44% of US Latinos haven’t yet listened to a podcast.

2. Triton Digital - US Podcasting Report for August. Downloads are up 11% from July, as the Apple bugfix rolled out. Stitcher is #1 for podcasts.

3. The New York Times - Cuban podcasts are booming

4. Interview: Nielsen released their 'Podcasting Today' Report.

5. WARC Research - 31% of consumer media consumption is now audio - but only 8.8% of the average media advertising budget is allocated to audio, says new research from

6. Apple's iOS 15 is here

7. eMarketer suggests that Spotify will overtake Apple Podcasts

8. Interview: Richard Kramer says Spotify exclusives don't work and they need to change their management.

9. The History of British podcasting

10. Podcast Index - Phase 3 is closed (1st June 2021) and Phase 4 is now open (closes on 1st Dec 2021). One tag we discuss is the new <LiveItem> namespace tag.

EVENTS:

11. Podcastfestival 2021: Sep 23 · Amsterdam, Noord-Holland, Netherlands

12. Trade Secrets with the multi-award-winning team – Performing Artist and Podcaster George the Poet & Producer Benbrick: Sep 29 · Virtual

13. She Podcasts LIVE 2021: Oct 14 · Scottsdale, Arizona, USA

14. The Ambies are open. 

#podcast #marketing #events #events #ios #podland

Data, data, everywhere, but not a clue as to what's going on
Edison's Latino Podcast Report
Triton Digital's US Podcast Report
Cuban podcasting
Nelsen's Podcasting Report
Bruce Supovitz and Arica McKinnon
WARC and iHeartMedia about the gap in ad revenue
Are we leaving behind advertisers?
Apple launches iOS 15
eMarketer says Spotify will overtake Apple
Podnews downloads Apple vs Spotify
Is Spotify's podcasting player rubbish?
Richard Kramer, Arete Research
History of UK podcasting
Techwatch - new namespace tags
The Podcast Live tag
Boostagram Corner
Events
British people don't know where Arizona is
A few other podcasts to listen to
Sam's week on the way
This week's second most obvious edit
Credits